Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs

Action Items

New! From O'Reilly Media Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs by Harold Davis

Sample Action Items

Here are some samples of the action items that I provide (and explain) in each chapter. These action items provide you a concrete and practical roadmap to using the material in Google Advertising Tools to make money with AdSense and AdWords.

Build It and They Will Come (Chapter 1)

Here are some action items for you to take to get started on the road to creating content sites to make money with advertising:

Understand content categories, types of content, and why people visit content sites
Create a plan to build community on your site
Find a quality content source
Design a simple site that highlights content
Separate content from design
Keep your content fresh
Experiment with ad positioning
Create a site architecture that uses includes, templates, or content management software to facilitate flexibility

Working with AdSense (Chapter 8)

To start making money with AdSense:

Apply, and get accepted by Google’s AdSense program
File a IRS form W-9 (or other appropriate tax form) with Google
Generate AdSense for Content ad and link unit code for your site
Place the code in your pages, preferably within includes
Add AdSense web and site search boxes to your site
Create a custom search results page that echoes the look and feel of your site

Improving Campaign and Ad Group Performance (Chapter 11)

To improve the performance of your AdWord campaigns and groups, and more easily manage your AdWords account, you should:

Monitor the overall Campaign Summary window for performance daily
Monitor the summary window for each active campaign daily
Monitor the summary window for each active AdGroup daily
Understand the meaning and implications of AdGroup performance
Learn to use the Ads Diagnostic Tool to see if your ads will run against specific search queries
Optimize ads using the Keywords Tool and the Traffic Estimator for aid
Learn to use the tools available for modifying ads, keywords, and settings on an account-wide basis

Search Engine Optimization

Reviews:

Examples:

Updates:

Links and Resources:

Action Items