Links and Resources:

New! From O'Reilly Media Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs by Harold Davis

• Buy from Amazon

• Table of Contents

• Index

• Sample Chapter - "Working with AdSense" (PDF)

• Publisher's Website

• View Cover Larger

Links and Resources

Links

If you have found Google Advertising Tools helpful, and have created an AdWords or AdSense website or web application after reading my book, I'd be happy to add a link to your site here. First, add a link to this site. Next, drop me a brief email at harold [at] bearhome.com describing your site. In your email, please provide the URL that includes the link-back (it is what I will link to) and the name of your site.

• Digital Field Guide: Digital photography techniques and resources

• Mechanista: Antique calculators, typewriters, and other devices

• Photoblog 2.0: Digital Photographs and Techniques from Harold Davis

• LivingWithBugs.com: Accurate, up-to-date and unbiased information for solving common insect and mite problems around your home, business and landscape using least-toxic methods.

• Showroom Finder: Guide to antique, consignment, vintage and resale stores. Discover brand name home furnishings, designer label fashions, rare antiques, artwork, jewelry and more in your neighborhood. Browse online showrooms of local stores.

Resources

General

• Search Engine Optimization

• Google AdSense

• Google AdWords

• Research effectively with Google and work with the Google Search API

• Googleplex Blog

Build It and They Will Come (Chapter 1)

• Broad content: O'Reilly Media

• Tracking traffic: Alexa

• WebMasterWorld

• Action Items

Driving Traffic to Your Site (Chapter 2)

• Search Engine Optimization

• Search Engine submission pages: Google, MSN Search, Yahoo!

• Open Directory Project (ODP); FAQ about adding your site to the ODP

• SlashDot effect

• Anacubis visual representation tool showing similar sites

• Distribution services ("wire" services) for press releases: 24-7PressRelease.com, FreePressRelease.com, PRWeb

• Syndication and RSS submissions and resources: RSS Compendium resources, RSS Compendium feed submission list, O'Reilly's XML.com, FeedForAll, RSS Specification Feed Submission list, RSS Submit (Dummy Software)

Optimizing Sites for Search Engine Placement (Chapter 3)

• Search Engine Optimization

• Lynx (download and compile all-text web browser, to see your site like the spider does)

• Lynx Viewer (all-text web browser, to see your site like the spider does, pre-complied version)

• Web Robots FAQ

• Robogen; tools for generating robots.txt files and robot meta tags

• W3C Link checker

• Google PageRank Algorithm (how Google works)

• Nigritude Ultramarine SEO contest FAQ

• Google FAQ for Webmasters

Making Money with Affiliate Programs (Chapter 4)

• Commission Junction

• Linkshare

• 5-Star Affiliate Programs

• Amazon.com Associates Central

CPC Advertising (Chapter 5)

• Google AdSense

• Yahoo! Publisher Network

• CPC Ad Programs (other than Google and Yahoo!): AdBrite, AdPoint, BrightAds, DynamiContext, Fastclick

• Internet Advertising Bureau

• MaxOnline (advertising agency owned by Ask Jeeves representing CPM advertisers)

Profiting from Adult Sites (Chapter 6)

• Association of Sites Advocating Child Protection (ASACP)

• BirthDateVerifier Age Verification System

• ODP - Adult

• Adult Buzz

• XBiz

• YNOT.COM

Understanding Google, AdSense, and AdWords (Chapter 7)

• Google AdSense

• Google AdWords

• Research effectively with Google and work with the Google Search API

• Creating simple, effective search queries

• Parts of Google

Working with AdSense (Chapter 8)

• Google AdSense

• Google AdSense program policies

• Action Items

Making Sense of AdSense (Chapter 9)

• Google Analytics

• WebTrends

Using AdWords (Chapter 10)

• Google AdWords

• Google's Editorial Guidelines

• Google's Image Ad Editorial Guidelines

• Google Client Manager Account (also the link for the Google Advertising Professionals program)

Improving Campaign and Ad Group Performance (Chapter 11)

• Action Items

AdWords Reporting and Conversion Tracking (Chapter 12)

• PayPal Merchant Tools

Understanding the AdWords API (Chapter 13)

• Google Code page (links to documenation for the various Google APIs)

• AdWords API WSDL files: Account Service, AdGroup Service, Campaign Service, Creative Service, Info Service, Keyword Service, Report Service, Traffic Estimator Service

• SOAP Standard

• SOAP toolkits: Apache Axis (Java), SOAP::Lite (Perl), Pear (PHP), NuSOAP (PHP), SOAPPy (Python)

• AdWords API beta center

Programming the AdWords API (Chapter 14)

• Applications and source code

• Document literal SOAP support with Axis

• Google Axis JARs and stub classes

• AdWords API WSDL files: Account Service, AdGroup Service, Campaign Service, Creative Service, Info Service, Keyword Service, Report Service, Traffic Estimator Service

• PHP resources: PHP Net, ODP PHP Resources

• NuSOAP (PHP)

Navigating the AdWords Objects Heirarchy (Chapter 15)

• Visual Studio Developer Center

• Visual C# Developer Center

Keyword Estimation (Chapter 16)

• Applications and source code

Links and Resources:

	Web www.braintique.com www.digitalfieldguide.com www.googleplexblog.com

© Harold Davis 2006. All rights reserved. Visit Braintique.com.