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Making Money in Technology
After the Bubble, page 28

Post-Bubble Market Psychology

During the technology bubble, Alan Greenspan accused the markets of “irrational exuberance.” The pendulum has swung to the other extreme, and the psychology about some technology stocks could well be described as “irrational pessimism.”

It’s important for the rational investor to stand aloof from mass sentiment. As Baron Rothschild supposedly said, you want to buy when blood is running in the streets. Conversely, you want to sell when everyone is completely complacent. In other words, market psychology is—if anything—a contrarian indicator.

As a technology investor, the most helpful thing you can do is learn more about technology. This equips you to make your own assessments about true value.

Many times, technology segments move in lockstep in the market—even when this makes no sense. For example, it’s often the case that the semiconductor group moves together. But Intel (NASDAQ: INTC) makes PC microprocessors. Its business has little to do with that of PMC-Sierra (NASDAQ: PMCS). PMC-Sierra makes communications chips for high-end networks. Different forces drive these two businesses. If you understand this, you can take advantage of pricing irrationality that lockstep movement has created.

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