How to Get Venture Funding, page 22

E-Mail, continued

Here’s a sample e-mail regarding a fictitious start-up business, SmartHouse:

Sam Gunther, the CEO at Arrow Components, thought you would be interested in my current project, SmartHouse.

SmartHouse makes it easy to link all the appliances in a house over a TCP/IP network to a single administrative server with a Web interface. We build servers, client adopters and software that operate over wireless, LAN and electricity networks to enable a fully functional house of the future.

Our products have been prototyped, and we are currently in full-fledged testing with several major home builders. We are seeking operational funding to take our business to the next level.

I’ve attached a copy of our executive summary in Word format. My plan is to call you in the coming week to arrange an appointment.

Harold Davis, CEO

Executive Summary

The executive summary is the most important business document you will ever create. It’s kind of tricky because it needs to be compact yet robust.

The typical executive summary should be a one- or two-page document. If appropriate, an additional page or two can be devoted to executive biographies, investors and the Board of Advisors.

You should plan to do the executive summary in two versions. A hard copy version should be designed using a DTP program. Another version should be prepared in Word or as an Acrobat (PDF) file for electronic use.

Continued next page

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