How to Get Venture Funding, page 23
Executive Summary, continued
The typical executive summary should include:
Business overview
Management team
Business model (and revenue sources)
Who are the customers, and what is their pain?
Who are the competitors?
The current status of the business
Who are the current investors?
How much money are you trying to raise?
Where is the business located?
Here’s a sample executive summary for the fictitious SmartHouse. (In real life, you might
want to supply a few more details than this sample suggests.):
Overview
SmartHouse makes it easy to link all the appliances in a house over a TCP/IP network to a single
administrative server with a Web interface. We build servers, client adopters and software that
operate over wireless, LAN and electricity networks to enable a fully functional house of the future.
Our Products
SmartHouse provides software and hardware solutions that allow networking over wireless LANs
(802.11b and Bluetooth), electricity lines and conventional network topologies. The SmartHouse
SmartBot® appliance extenders allow any household appliance—such as refrigerators, irrigation systems,
security systems and furnaces—to connect to the SmartHouse network. The SmartValet® Linux and Apache-based
server software creates easy, automated time-base functionality.
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