Market Opportunity
The addressable market for the SmartHouse product line is huge—over $10 billion annually in the United
States alone. As SmartHouse products become accepted as the standard for intelligent dwelling
interoperability, every new house will be equipped with the SmartLine® product set. Older houses
will be retrofitted.
Revenue Model
SmartHouse expects to sell its hardware and license its software to new-home builders. We plan
to market kits to owners of older homes who desire to retrofit. We expect to generate ongoing
revenue from software upgrades and professional services customizations.
Customers and Partners
In the end, our customers are the homeowners of the world. In order to reach those customers,
we have established relationships with a number of the top new-home builders, including Kaufman
and Broad and Toll Brothers. Our retrofitting kits will be marketed in strategic partnership with
the top chain of consumer electronics. In addition, we have established strategic relationships
with a major online food delivery company (which works synergistically with our refrigerator SmartBot®)
and the nation’s leading home alarm company.
Competition
At the present time, the competition consists of fragmented hobby-oriented business aimed at
the retrofit market with no single player that stands out. We anticipate that large conglomerates,
such as General Electric or Tyco, may enter this market once they realize how big it is. Our plan
is to have consolidated smaller players and established standards before that can happen.
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