Chapter 5: Achieving Precision with Google Operators

In the chapter:

Using the synonym operator
Searching for similar pages with related
Effective searching with in and allin
Using operators to find specialized information
Searching within a site
Building a Site Search box

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Including and excluding with the occurrence operators

Mixing and matching occurrence operators can be a very effective method of arriving at just the right search results, while at the same time excluding the results you don’t want.

For example, to find pages about Google that aren’t originated and managed by Google, you could create a search that includes Google in the page title, but excludes it from the URL:

intitle:google -inurl:google

If you want to get around the party line about a company or institution, a search that includes the company name in the page title and excludes it from the URL will probably find the dirt on the company, that is, if there is any dirt to be dished.

For example, the search intitle:walmart -inurl:walmart returns The evil that is Walmart, Does Walmart avoid paying its workers for work done?, and so on, in the first ten return results. These sites are inherently biased, but then that’s the point of this search—to bring up the dirt anyone is saying about a company or other institution. Just because someone has put up a Web site doesn’t mean it’s true.

Evaluate information found on the Web

For more tips about researching with Google, please see Chapter 5...

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