I work with fools
Of course, I watch the Google AdSense ads that show up on Braintique with interest. What kind of content will the Google engines think is aligned with our site using keyword analysis? Much of the time, the ads seem very targeted and appropriate.
Other times you get some really weird stuff. For example, on our blogging pages, iworkwithfools seems to turn up a great deal. Now, the URL of this site may speak to you, beause many people do indeed work with fools. (Since I work basically with myself, if I work with fools I have only myself to blame, but that's a different story.)
Seriously, folks, what is iworkwithfools after? What is the business model here, assuming there is one? (Unless you want to say that iworkwithfools is foolish, a distinct possibility.)
The mission statement isn't a whole lot of help providing such generalities as #2 ( of ten points): "To rant since we all love to rip someone a new one."
It seems that iworkwithfools is a genuine example of an AdWords/AdSense model: drive traffic to a site by paying for targeted keywords with AdWords, monetize the traffic by displaying AdSenses ads. When I looked into this kind of scheme, it made no sense: the cost of the AdWords was more than I'd make in revenue. (If you think of Google's model in the aggregate, this would have to be true: otherwise Google gets no piece of the pie.)
In fairness, iworkwithfools also tries to capture revenues through displaying non-Google ads, and maybe they have a business model in mind that isn't yet apparent. Or maybe they've put the site up for the pure love of the thing, which is a great motivation and an antidote to working with fools!
Posted by Harold Davis at January 17, 2005 09:09 AM
