Google Adwords API
Google has a new beta API, the Google Adwords API. This API lets Google AdWords advertisers do all kinds of potentially very cool things in terms of managing their AdWords campaigns (and getting various kinds of reports about AdWords costs and results). Simply the idea that you can integrate internal systems with AdWords campaigns is startling, perhaps pulling ads for specific items when inventory gets low, or cost gets high. I can't wait to build some apps with this!
Posted by Harold Davis at January 29, 2005 10:43 AM