Changes to Google's AdSense
The changes to Google's offerings to advertisers that I wrote about yesterday are of course interesting to publishers who make money with AdSense.
The impact is that Google is offering to advertisers (besides the ability to target specific sites) a new way to pay: by impression (CPM) rather than per-click-through (CPC). The AdWords program will somehow balance the two payment schemes to find the one that pays the most.
From a publisher's viewpoint, it's nice to receive payment every time an ad is displayed on one's site (rather than when the ad is clicked). This is what CPM means. How much these CPM ads will filter down to smaller publishers remains to be seen: to the extent that they do, it becomes another monetization option for publishers with worthwhile content. (And also, one doesn't have to worry about click fraud with CPM!)
Posted by Harold Davis at April 26, 2005 01:36 PM
