Google Advertising Tools
The listing for my new book Google Advertising Tools, published by O'Reilly, has just gone up on Amazon. The book will be available very soon.
Google Advertising Tools explains how to optimize sites for high "natural" search engine rankings, and offers a variety of techniques for monetizing content sites. These approaches include targeted affiliate programs and working with CPC and CPM advertising programs such as Google AdSense.
The heart of the book is about Google AdWords. Readers will learn how to cost-effectively use this program to target the audience they require, how to use the AdWords software to their best advantage, understanding the AdWords concepts, terminology, and tools, and how to measure ROI. Readers with a programming orientation will also learn how to use the AdWords API to create custome applications (the examples in the book are in PHP and C#).
My hope in writing this book is to be useful to you: and to continue the process of leveling the playing field so that small business and web site owners can obtain the same advantage from Google AdWords as the "big guys."
So enjoy! And write me at harold AT bearhome.com to let me know what you think.
Posted by Harold Davis at December 22, 2005 10:58 AM
